Nick Wright, Fox Sports star, keeps cashing in on his Chiefs obsession

[Hammock Parties]

https://www.washingtonpost.com/sport...source=twitter

The Monday after the Kansas City Chiefs beat the Buffalo Bills to advance to their third straight Super Bowl, Nick Wright appeared on the set of Fox Sports 1′s “First Things First” in a red-and-white-checked Louis Vuitton fleece jacket. He wore sunglasses and lounged in his chair, his feet up on the desk in front of him.

“How are you feeling today?” asked his co-host, Kevin Wildes.

“I don’t want to overstate it,” Wright said. “One of the best days of my life.”

All that was missing was a victory cigar, though Wright had broadcast himself smoking one the night before on Instagram, minutes after the final whistle.

Wright, 40, has been in a gloating mood this season — and, really, for the entire Patrick Mahomes era. Whenever the NFL commentariat has voiced any whiff of skepticism about the Chiefs, Wright, a Kansas City native and die-hard Chiefs fan, has promised victory. And the Chiefs have obliged.

“It is unbelievably fortuitous, professionally, and unbelievably gratifying, personally, that I have become the media avatar for what will go down as the greatest team in the history of the sport and who will go down as the greatest player in the history of the sport,” Wright said in an interview.

Driven by Wright, “First Things First” has become “appointment television” for Chiefs fans, said Kansas City, Missouri, Mayor Quinton Lucas, a lifelong friend of Wright’s. “I’ve got a busy job, but I’m trying to catch his takes on Mondays.”

Ahead of last season, Wright got a tattoo on his arm that reads “Never A Doubt.” He told viewers it was a prediction of the Chiefs going 20-0, but after they lost their first game, it morphed into a promise of the team’s inevitability even during an 11-6 season. The Chiefs, of course, won the Super Bowl, and Patrick Mahomes adopted the slogan, too. The show has traveled to Chiefs Super Bowl parades, and Wright’s commentary circulates in the Chiefs’ locker room.

Through it all, his career has flourished. Last week, he appeared on high-profile shows including “Pardon My Take,” Dan Patrick’s, Dan Le Batard’s and colleague Colin Cowherd’s, all while pumping out episodes of his own podcast and doing two live hours daily on FS1. He’s a growing face of the network and recently signed a new contract. It’s not all because of the Chiefs, but their run has undeniably been good business for Wright.

“Nick has reached the goal of every broadcaster of when you think of a thing, you want to be the person who comes to mind,” said Carrington Harrison, a sports radio host in Kansas City (and a former intern for Wright). “For every political crisis, CNN has a specific person they call. Nick is very uniquely positioned where the Chiefs are the ‘it’ story and there’s no better person to talk about it.”

Wright’s first foray into sports media was as a 10-year-old in the parking lot of Arrowhead Stadium. He called into the Chiefs’ postgame show one afternoon; when the show wouldn’t let a kid on the air, he put his dad on the line for the screeners. Wright got through and complained about Marty Schottenheimer’s clock management. His insights were so good that he got a regular segment as “Nick the Kid.”



That same energy shows up every day on the set of “First Things First.” Wright created a bulletin board on set where he collects slights against the Chiefs. In 2023, the Bills’ Twitter account tweeted “Never a doubt” after a regular season win over the Chiefs. The Chiefs would lose their first playoff game this year, Rex Ryan said on ESPN. Mahomes didn’t make the Pro Bowl this year. Adam Schefter noted the Chiefs’ good penalty luck, and Wright promptly called it terrible journalism. (Schefter was far from the only prominent media member to raise the point.)

Wright has comebacks for everyone else, too. He unveiled a banner with Mahomes superimposed on the face of Babe Ruth, and he called the Bills eternally cursed because they traded the pick to the Chiefs that was used to draft Mahomes. He compared Mahomes to Tony Soprano, calling him the main character of the NFL while Josh Allen, Lamar Jackson and Joe Burrow are compelling bit players such as Carmela, Christopher and Paulie Walnuts.

“It helps that basically every one of his Chiefs predictions is accurate,” Wildes said.

Wright didn’t plan it exactly this way. When he launched his first show on Fox in 2017, he discussed with then co-host Cris Carter how much to lean into his fandom. Wright decided he had to be a Chiefs fan to talk about the NFL authentically. Also, the Chiefs weren’t a national story. Four months later, Mahomes debuted.

“So much of the industry is fighting for the same two corners: who can be the biggest Cowboys fan in sports media and who can be the biggest Cowboys skeptic,” Wright said. “No one was looking for the Chiefs corner. It’s totally unguarded territory. And I’m like, ‘Well, I’ll take it’ — because it is what I believe. And now it’s the most sought-after real estate in sports media.”



Wright is not the first media member to follow a subject to a larger profile. Brian Windhorst famously covered LeBron James in high school before following him to Cleveland and Miami. Skip Bayless covered the Cowboys in Dallas as a columnist and then made his fandom part of his TV shtick.

Nor is Wright the first to realize the importance of fandom. Dan Katz, a Boston-area native better known as Barstool Big Cat, turned himself into a Chicago sports fan when he started blogging about the city’s teams. The best corollary, though, may be Bill Simmons, whose Boston roots helped make him an essential voice at the same time the Red Sox broke their World Series curse and the New England Patriots enjoyed the Tom Brady-Bill Belichick era.

“I think fans like when certain members of the media are die-hards, too,” Wright said. “And I don’t think fans like at all when people look down on being a die-hard fan, as some people I think have.”

In Wright’s case, Chiefs players have noticed, too. He has gotten FaceTime calls from Chiefs General Manager Brett Veach after playoff victories. Mahomes sent him bottle service in a Kansas City club at a Super Bowl celebration, and Wright spent that night partying with tight end Travis Kelce until 5 a.m.

Asked whether he might be more critical of the Chiefs if he wasn’t also a fan, Wright said, “I like to think I wouldn’t be because this specific thing has been so blindingly obvious, and it’s been one of the biggest shockers of my professional life that people for the last couple years have been in such denial about this team.”

In 2012, Wright had a decision to make. He had come home after college and spent five years on local radio in Kansas City. He had a contract extension waiting to be signed, and he was house hunting with his fiancée. Then a radio station in Houston offered him a job. Wright chose to leave.

“I don’t know if I’ve ever been happier than I was in 2012,” he said. “But I left because I had always said that I wanted the finish line of [my career] to be one day if you asked 100 sports fans, ‘Family Feud’-style, who is the biggest sports talk personality in America and that I get the most votes.

“I’m like seventh place now,” he added with a smile.

It was emotional to say goodbye to Kansas City. Wright’s dad was the president of the firefighters union there. He grew up with season tickets to Chiefs games. Mayor Lucas officiated the renewal of his marriage vows. But that has made this Chiefs’ run somehow even more special. Segments on his hometown team can sound like he’s doing local radio on national TV.

On Sunday, the Chiefs will play for history, and Wright is already preparing a victory show for a three-peat — even if, as Cowherd noted, Wright may get better ratings for a Chiefs loss. “The audience likes to see you bleed once in a while,” Cowherd said.

An anguished Wright certainly would make for good TV, even if he can’t quite fathom it. “Intellectually, I know they can lose. I know the Eagles could win,” Wright said. “But spiritually, it seems impossible.”

[pugsnotdrugs19]

It's by far the best sports talk show on TV. Not just Nick, but the whole cast.

I even have grown to like the role Mangini plays.

[redfan]

Chiefs fans love Nick and watch his show for his accurate Chiefs takes.
Non-Chiefs fans hate Nick and watch his show for his bombastic Chiefs takes.

[Hammock Parties]

to the loser who downvoted OP:

your mother is a whore

[Mr_Tomahawk]

LOL I remember when people on here absolutely hated him while he was on 610....

[RealSNR]

Originally Posted by pugsnotdrugs19

It's by far the best sports talk show on TV. Not just Nick, but the whole cast.

I even have grown to like the role Mangini plays.

Mangini isn’t as bad as he used to be. I think he learned a lot in Mahomes’ first season as a starter that this league ain’t his father’s NFL anymore. He was adamant that the league was going to figure out Mahomes and no first year starter could possibly keep that kind of production going. And now when rookies or young QBs play well, his first instinct isn’t to bristle and huff at them.

And man, there’s nothing funnier than when he makes fun of the pathetic state of the Patriots. My favorite was when Mac Jones threw that weird walk off pick/fumble six against the Raiders, and he said “Mac Jones needs to make that tackle. His playcaller is a defensive coordinator. There’s no excuse for poor tackling like that”

[Hayneplane]

Originally Posted by alpha_omega

Great show...good for him. I really like that Broussard guy as well.

They work really well as a trio. All 3 add something different to the mix and they also manage to be greater than the sum of their parts.

Knowledgeable enough and seem like they would hang out off camera as well.

[DrunkBassGuitar]

Originally Posted by Mr_Tomahawk

LOL I remember when people on here absolutely hated him while he was on 610....

I listened to his show a lot on 610 I always liked it. I think though that part of the reason some people might not have liked him was that he was more likely to let his political opinions known which annoys some people especially if they disagree with him

He'll let it slip a little now but not much at all

[|Zach|]

I honestly do not understand the popularity of all these shows but good for him for having a unique thing and being able to make a massive deal of it.

[DJ's left nut]

I still think Nick Wright looks like a 1930's Germany propaganda poster of a jewish guy. It doesn't help when he grows his hair out.

True or False -- This is a photograph of Nick Wright:

[InChiefsHeaven]

I'm a fan of football, and football alone. I don't care about basketball, baseball, hockey, any of it. I am basically captivated by the Chiefs alone for 6 months out of the year. So...I watch this guy's youtube stuff during the season. I think he's great. I don't know what the rest of his sports takes are like for other sports, but I love watching him during football season.

[DJ's left nut]

Originally Posted by InChiefsHeaven

I'm a fan of football, and football alone. I don't care about basketball, baseball, hockey, any of it. I am basically captivated by the Chiefs alone for 6 months out of the year. So...I watch this guy's youtube stuff during the season. I think he's great. I don't know what the rest of his sports takes are like for other sports, but I love watching him during football season.

He's an obnoxious Lebron honk when it comes to basketball. Maybe 90% as haughty as he is when it comes to the Chiefs.

I don't know that I've ever heard him speak to baseball or hockey.