Chiefs Chiefs President Mark Donovan Shares Plans for St. Louis Market - Page 2

**DaFace** · 09:05 PM

Since we've got basically nothing to talk about right now...

http://www.chiefs.com/news/article-2...c?sf29265304=1

Chiefs president Mark Donovan was recently asked about the efforts to bring Chiefs Kingdom to St. Louis
The plan was to be patient and respectful to a community that had just lost a big piece of its identity.

With the Rams franchise moving from St. Louis to Los Angeles this past offseason, there was a natural connection between the reach of Chiefs Kingdom and the proximity to the St. Louis market.

On Friday, Kansas City Chiefs president Mark Donovan was asked about the plans to bring the Chiefs brand into a market that sits just a few hours down I-70.

“The day they announced that the Rams were leaving St. Louis, we got a handful of phone calls from people wanting to buy season tickets from St. Louis,” Donovan explained. “Then the day after they moved, we got a handful of phone calls from corporations in St. Louis saying, ‘We want to be partners with the Chiefs. Let’s talk about activation programs.’

“What we knew and respected was the process that town was going through,” Donovan added. “What their fans went through was tough—painful. When you move a football franchise, that’s ripping a big part of the town out of that town.

“We said publicly (at the time) that we’re going to be respectful, we’re going to be patient, and that we are going to enter the St. Louis market, but we’re going to do it at the right time.”

That plan was fast-tracked last week after the league sent a memo out to every owner, president and CEO in the NFL.

“The memo said that because the Rams are playing in Los Angeles, St. Louis is now an open television market,” Donovan explained. “For preseason television, we basically put our own networks together. So a couple of teams, including us, have lobbied the league and said we’re going to put our preseason games in St. Louis because it makes sense. We have fans there and we’re going to get in front of them now and develop that relationship.

“The league has decided that they’re going to allow any team in the NFL that can put together an adjacent network, which is really confusing and very complicated, but basically means that if you can make a chain link of networks—broadcast partners, to get you to St. Louis, then you can broadcast your games there.

“We knew that was coming and we have been working on this for the past few months. (Vice president of business development) Tyler Epp and his team have already negotiated deals, so our preseason games will be broadcasted in St. Louis. The plan is to have our shoulder programming, which is all the programming you see on our network, in St. Louis this season as well.”

For Donovan and the Chiefs, this is just the first step.

“We’ll be in there with a product,” he explained of the television programming. “Then we’ll continue to build relationships in the community.”

The Chiefs have already heard from military bases and schools in the area about wanting to do events with them.

“I think what you’re going to see over the next four of five years is a real resurgence of the Chiefs brand in St. Louis,” Donovan said. “We do have some advantages over the other NFL franchises, not only in geography, but because it’s in the state of Missouri, we’re the only team that can actually market our corporate partnerships as well as our brand in St. Louis, so that’s a big advantage.

“Again, we’ll do it respectfully, we’ll do it patiently and we’ll do it strategically.”

Tombstone RJ · 06-22-2016, 11:49 AM

Gonna be funny when people in St. Louis start rooting for the Broncos because it's just easier to root for a winner.

**Bowser** · 06-22-2016, 12:44 PM

They were talking about this on the radio yesterday. Petro and Co. seemed to think it won't be as easy as it seems to nab the St. Louis fans. They brought up the fact of how Clark Hunt was one of the owners that approved the move of the Rams to LA and how that might piss some St. Louis folks off, viewing him as a vulture to swoop in and pick up the scraps.

**Bowser** · 06-22-2016, 12:45 PM

Quote:

Originally Posted by Tombstone RJ

Gonna be funny when people in St. Louis start rooting for the Broncos because it's just easier to root for a winner.

With Mark Sanchez as your starting QB? Lol, hold that thought, champ...

**jjchieffan** · 06-22-2016, 12:49 PM

Quote:

Originally Posted by Tombstone RJ

Gonna be funny when people in St. Louis start rooting for the Broncos because it's just easier to root for a winner.

Maybe. Since most Donks fans were more fans if Elway and Manning than Dungver fans. Why not add some more bandwagonees to that crappy fanbase?

ChiefsCountry · 06-22-2016, 01:34 PM

Quote:

Originally Posted by Bowser

They were talking about this on the radio yesterday. Petro and Co. seemed to think it won't be as easy as it seems to nab the St. Louis fans. They brought up the fact of how Clark Hunt was one of the owners that approved the move of the Rams to LA and how that might piss some St. Louis folks off, viewing him as a vulture to swoop in and pick up the scraps.

St. Louis will be a longer term goal. Where it really helps is Mid-Missouri and Springfield, fairly solid for the Chiefs already now it will be full on Chiefs.

If the Chiefs were smart politically playing a preseason game there every 3 years would do wonders when they need help from the politicians.

Pasta Little Brioni · 06-22-2016, 02:20 PM

Quote:

Originally Posted by Tombstone RJ

Gonna be funny when people in St. Louis start rooting for the Broncos because it's just easier to root for a winner.

The league golden boy is out...you are done

**HemiEd** · 06-22-2016, 02:25 PM

Haven't read thread yet, but not as "small market" as they used to be. No negatives here for the Chiefs. A better team for the St. Louis fans to follow.

**HemiEd** · 06-22-2016, 02:29 PM

Quote:

Originally Posted by DaneMcCloud

New York had the football Giants and the baseball Giants.

They also had the Titans (the Jets original name).

The names Dallas and Houston Texans don't exactly aspire to the height of creativity, nor the Cleveland Browns, named after founder Paul Brown.

The only creativity the majority of NFL franchise owners have shown is how to hide their finances.

Well said, good post.

**HemiEd** · 06-22-2016, 02:31 PM

Quote:

Originally Posted by Tombstone RJ

Gonna be funny when people in St. Louis start rooting for the Broncos because it's just easier to root for a cheater.

fixed it for you

staylor26 · 06-22-2016, 02:44 PM

Quote:

Originally Posted by Tombstone RJ

Gonna be funny when people in St. Louis start rooting for the Broncos because it's just easier to root for a winner.

There's not a person with a clue outside of Denver that believes the Broncos are going to be better than the Chiefs in the near future, but ok?

Get it all out while you can. Going to be a longggg year for you guys. I suspect most of your wont even be around by mid season.

**gblowfish** · 06-22-2016, 03:17 PM

2020: Welcome YOUR MISSOURI CHIEFS...with new stadium built in Jefferson City!

Rams Fan · 06-22-2016, 03:20 PM

Quote:

Originally Posted by Tombstone RJ

Gonna be funny when people in St. Louis start rooting for the Broncos because it's just easier to root for a winner.

Why the **** would people in St. Louis root for a team that's 10+ hours away when the Chiefs, Colts, and Bears are all less than 6? Shit, the Saints are 9 hours away, too.

NFL's dead to me, though. The NFL/Kroenke ****ed over STL in order to "right a wrong" to make money. And the NHL even showed they gave a shit about St. Louis by Bettman flat out saying he hoped it would help heal civic pride.

**DaFace** · 06-22-2016, 04:27 PM

Quote:

Originally Posted by Rams Fan

Why the **** would people in St. Louis root for a team that's 10+ hours away when the Chiefs, Colts, and Bears are all less than 6? Shit, the Saints are 9 hours away, too.

NFL's dead to me, though. The NFL/Kroenke ****ed over STL in order to "right a wrong" to make money. And the NHL even showed they gave a shit about St. Louis by Bettman flat out saying he hoped it would help heal civic pride.

Though I certainly can't understand what you're going through, I'll be interested to see if you still feel that way once we hit October/November. No more baseball, NHL season is slow, and the itch to get into the NFL routine starts to hit...

Rams Fan · 06-22-2016, 04:37 PM

Quote:

Originally Posted by DaFace

Though I certainly can't understand what you're going through, I'll be interested to see if you still feel that way once we hit October/November. No more baseball, NHL season is slow, and the itch to get into the NFL routine starts to hit...

I've had little to no interest in the NFL since mid January. I watched the Seahawks-Vikings game and the SB. Didn't watch any draft coverage.

Gonna do my best to keep watch as little NFL as possible. No fantasy either.

**DaneMcCloud** · 06-22-2016, 04:45 PM

Quote:

Originally Posted by Rams Fan

NFL's dead to me, though. The NFL/Kroenke ****ed over STL in order to "right a wrong" to make money.

How do you think that lifelong fans in Los Angeles felt about the Rams moving after being in the city for the first 31 years, then in Anaheim the following 14 years?

St. Louis has never been a good football city, which goes back to the Cardinals.

06-21-2016, 09:00 PM
DaFace Kind of a mod Join Date: Aug 2005 Location: Donkey Land Casino cash: $-1623101	Chiefs President Mark Donovan Shares Plans for St. Louis Market Since we've got basically nothing to talk about right now... http://www.chiefs.com/news/article-2...c?sf29265304=1 Chiefs president Mark Donovan was recently asked about the efforts to bring Chiefs Kingdom to St. Louis The plan was to be patient and respectful to a community that had just lost a big piece of its identity. With the Rams franchise moving from St. Louis to Los Angeles this past offseason, there was a natural connection between the reach of Chiefs Kingdom and the proximity to the St. Louis market. On Friday, Kansas City Chiefs president Mark Donovan was asked about the plans to bring the Chiefs brand into a market that sits just a few hours down I-70. “The day they announced that the Rams were leaving St. Louis, we got a handful of phone calls from people wanting to buy season tickets from St. Louis,” Donovan explained. “Then the day after they moved, we got a handful of phone calls from corporations in St. Louis saying, ‘We want to be partners with the Chiefs. Let’s talk about activation programs.’ “What we knew and respected was the process that town was going through,” Donovan added. “What their fans went through was tough—painful. When you move a football franchise, that’s ripping a big part of the town out of that town. “We said publicly (at the time) that we’re going to be respectful, we’re going to be patient, and that we are going to enter the St. Louis market, but we’re going to do it at the right time.” That plan was fast-tracked last week after the league sent a memo out to every owner, president and CEO in the NFL. “The memo said that because the Rams are playing in Los Angeles, St. Louis is now an open television market,” Donovan explained. “For preseason television, we basically put our own networks together. So a couple of teams, including us, have lobbied the league and said we’re going to put our preseason games in St. Louis because it makes sense. We have fans there and we’re going to get in front of them now and develop that relationship. “The league has decided that they’re going to allow any team in the NFL that can put together an adjacent network, which is really confusing and very complicated, but basically means that if you can make a chain link of networks—broadcast partners, to get you to St. Louis, then you can broadcast your games there. “We knew that was coming and we have been working on this for the past few months. (Vice president of business development) Tyler Epp and his team have already negotiated deals, so our preseason games will be broadcasted in St. Louis. The plan is to have our shoulder programming, which is all the programming you see on our network, in St. Louis this season as well.” For Donovan and the Chiefs, this is just the first step. “We’ll be in there with a product,” he explained of the television programming. “Then we’ll continue to build relationships in the community.” The Chiefs have already heard from military bases and schools in the area about wanting to do events with them. “I think what you’re going to see over the next four of five years is a real resurgence of the Chiefs brand in St. Louis,” Donovan said. “We do have some advantages over the other NFL franchises, not only in geography, but because it’s in the state of Missouri, we’re the only team that can actually market our corporate partnerships as well as our brand in St. Louis, so that’s a big advantage. “Again, we’ll do it respectfully, we’ll do it patiently and we’ll do it strategically.” Last edited by DaFace; 06-21-2016 at 09:05 PM..
Posts: 53,113

06-22-2016, 11:49 AM	#16
Tombstone RJ Broncos' Fan Extraordinaire! Join Date: Sep 2003 Location: Denver Casino cash: $10012184	Gonna be funny when people in St. Louis start rooting for the Broncos because it's just easier to root for a winner. __________________ ORANGE COLORED GLASSES ARE ALWAYS ON!
Posts: 6,151

06-22-2016, 12:44 PM	#17
Bowser sorta mod-ish Join Date: Jan 2004 Location: KC North Casino cash: $11616	They were talking about this on the radio yesterday. Petro and Co. seemed to think it won't be as easy as it seems to nab the St. Louis fans. They brought up the fact of how Clark Hunt was one of the owners that approved the move of the Rams to LA and how that might piss some St. Louis folks off, viewing him as a vulture to swoop in and pick up the scraps.
Posts: 106,576

06-22-2016, 02:25 PM	#22
HemiEd Supporter Join Date: Dec 2004 Location: Ozarks Casino cash: $-249436	Haven't read thread yet, but not as "small market" as they used to be. No negatives here for the Chiefs. A better team for the St. Louis fans to follow.
Posts: 34,791

06-22-2016, 03:17 PM	#26
gblowfish Be Kind To Your Pets Join Date: Jun 2002 Location: Glorious Independence, MO Casino cash: $16896178 VARSITY	2020: Welcome YOUR MISSOURI CHIEFS...with new stadium built in Jefferson City!
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