Lay’s, Doritos, Tostitos and Ruffles get more chips

[4th and Long]

Everyone put down the torches and pitchforks. The revolution is over.

Break out the Rotel dip.

America revolted against Tostitos and Ruffles. Now they’re making big changes



PepsiCo is unshrinking shrinkflation.

The owner of Lay’s, Doritos, Tostitos and Ruffles chips will put more chips in some bags to claw back customers tired of higher prices with skimpier bags. Shoppers have balked at downsized chips, cookies, paper towels and other products, widely known as shrinkflation, and turned to cheaper options or stopped buying altogether.

A PepsiCo spokesperson told CNN that Tostitos and Ruffles “bonus” bags will contain 20% more chips for the same price as standard bags in select locations. PepsiCo is also adding two additional small chip bags to its variety-pack option with 18 bags, the spokesperson said.

“It’s the football season. There’s a lot of gatherings,” PepsiCo CEO Ramon Laguarta said on an earnings call last week.

It’s a reversal of years of shrinking bags of Tostitos, Ruffles and other chip brands.

In 2021, Edgar Dworsky, a consumer protection lawyer and founder of the website Consumer World, who meticulously tracks shrinkflation, found that Tostitos’ “Hint of Guacamole” version shrank by one ounce from 12 to 11 ounces, while its “Hint of Lime” version dropped from 13 ounces to 11. Dworsky also found that Ruffles shaved off a half-ounce to a “Sour Cream & Onion” bag in 2013.

“It’s about time,” Dworsky said of PepsiCo’s move. “Chip lovers have suffered through years of downsizings.”

PepsiCo is the largest manufacturer of salty snacks in the United States, and its competitors are likely to follow its lead with increased sizes of their own, Robert Moskow, an analyst at TD Cowen, told CNN.

Higher prices, lower sales

PepsiCo is making these changes because consumers, strained by a run-up in inflation, have been buying fewer snacks. When they do, they often switch from pricier big brands like Tostitos to Walmart, Costco and other retailers’ private-label brands.

During the third quarter of 2024, snack sales declined 0.5% from the same period a year ago, and retail snack volumes declined by 1.1%, according to research by Bank of America analysts.

PepsiCo’s snack sales dropped 1% last quarter and its snack volumes dropped 1.5%.

Snack prices have gone up more rapidly than other store items.

The price per ounce of salty snacks has increased 36% compared to 2020, outpacing a 21% increase in overall grocery store prices, Moskow said.

The average price of 16-ounce potato chips in September was $6.46. In September 2020, the average price was $5.02, according to the Bureau of Labor Statistics.

Consumers and lawmakers in recent years have also protested companies downsizing products while simultaneously raising prices. Everyone from President Joe Biden to the Cookie Monster has complained about shrinkflation.

PepsiCo, General Mills, Mondelez and other snack giants have ramped up promotions to try to win back customers, but the promotions have been ineffective, according to Bank of America.

Other companies are also trying to respond to consumers’ frustration with shrinkflation.

Domino’s last month offered a limited-time deal called “Moreflation.” Online customers who ordered two or more medium two-topping pizzas could upgrade one of their pizzas to a large for free.

“Consumers are getting fed up of actually seeing a smaller portion for the same price,” Domino’s finance chief Sandeep Reddy said on an earnings call last month.

[lewdog]

Originally Posted by Hammock Parties

There's nothing better after mowing the yard than a nice bag of regular fritos, some hot bean dip and an ice cold Modelo mango chile chelada.

I may be Missouri trash but there's a lotta Texas in this boy.

Modelo mango Chelada is legit.

I had no idea you have good taste in anything.

[Rausch]

Originally Posted by lewdog

Modelo mango Chelada is legit.

I had no idea you have good taste in anything.

Beer with chilie powder sounds like a joke they play on gringos.

[DrunkBassGuitar]

Originally Posted by George Liquor

Fritos are awful. The chili cheese ones are alright but it's a shame they put that powder on such an bad tasting chip because if it can make fritos edible, it could do wonders on a normal corn chip.

Aldi house brand corn chips are better than fritos you might like them

[Rausch]

Originally Posted by BigRedChief

yeah they maybe legit did these things in the pandemic. The pandemic is way over. This is just corporate greed. Let’s just keep the price at pandemic prices and since there is no supply issues anymore, we will increase our profits. That’s not cool.

They did that with everything.

I was working at the prison when the rona all went down and the general public was treated exactly like prison.

Open movement. Closed movement. Open movement - get your shit and get back to your cell. Closed movement - nothing is open. It was pretty disgusting.

[DrunkBassGuitar]

Originally Posted by Rausch

Beer with chilie powder sounds like a joke they play on gringos.

micheladas are good

I like to take a pint glass, fill it like 1/4th of the way up (maybe less) with bloody mary mix, and fill it with light or mexican beer (gotta be like Modelo or Miller Lite or something) and a wedge of lime. I had one after a 80 mile bike ride and it was one of the greatest things ever

[Rausch]

Originally Posted by DrunkBassGuitar

micheladas are good

I like to take a pint glass, fill it like 1/4th of the way up (maybe less) with bloody mary mix, and fill it with light or mexican beer...

I'm done here. Enjoy your conversation gentlemen...

[DrunkBassGuitar]

Philiestine!

[ptlyon]

Not sure if it's in this thread or not, but heard on the radio this morning pringles are going away from the canister to bring sold in bags.

[notorious]

Originally Posted by ptlyon

Not sure if it's in this thread or not, but heard on the radio this morning pringles are going away from the canister to bring sold in bags.

Noooo!

[KCUnited]

Originally Posted by ptlyon

Not sure if it's in this thread or not, but heard on the radio this morning pringles are going away from the canister to bring sold in bags.

Welp I guess its back to using deodorant sticks in my photos

[ptlyon]

May have eaten my last Pringle. Might have to go buy a couple before the anarchy starts.

[penguinz]

Originally Posted by Hammock Parties

There's nothing better after mowing the yard than a nice bag of regular fritos, some hot bean dip and an ice cold Modelo mango chile chelada.

I may be Missouri trash but there's a lotta Texas in this boy.

That's not being Texan. It's being sister-mother level of trash.