Chiefs Chiefs Marketing Weasels Worried About "Branding"

**gblowfish** · 04-10-2012, 01:22 PM

Got this email today from Chiefs:
Dear GBlowfish,

Thank you for your support of the Kansas City Chiefs. In an on-going effort to improve the overall fan experience we would like to ask for your participation in a survey.

Please take a moment to share your thoughts with us through this survey link by 8 a.m. (CST) on Friday, April 13, 2012. All completed surveys received by the due date will be entered into a drawing to win one of ten autographed footballs.

Your feedback is appreciated.

Sincerely,
Jayne Martin
Customer Relations Manager

The survey was all touchy feeling stuff like: Do you like the chop? The home of the Chiefs National Anthem? Warpaint? KC Wolf?

Do you see the Chiefs as representing Midwestern Values? Do you see them as a Mini Van or a Mercedes? Blah Blah Blah....

NOWHERE was there a question like: "Do you think the Chiefs marketing and advertising efforts on game day are adequate? Too much? Not Enough?

It seems like all they care about is mining season ticket holders for psychological and emotional cues to tailor their marketing campaigns. You know, sell more stuff, more propaganda, tell the fans what they most want to hear, whether its true or not.

How bout winning a frickin' playoff game guys. Huh??? How about that???

They asked questions like "On a scale of one to ten, do you see the Chiefs as Tough? Intimidating? Admired? Legendary? HELL NO....you have to WIN to EARN THAT REP.

Chiefs marketing acts like we've won five or six Lombardi trophies, when the truth is, they haven't pissed a drop since 1969. That's 43 years you marketing weasles...43 YEARS!!!!!

Damn, just win a playoff game. Just a playoff game. Just one.

04-10-2012, 01:22 PM	Topic Starter
gblowfish Be Kind To Your Pets Join Date: Jun 2002 Location: Glorious Independence, MO Casino cash: $16896178 VARSITY	Chiefs Marketing Weasels Worried About "Branding" Got this email today from Chiefs: Dear GBlowfish, Thank you for your support of the Kansas City Chiefs. In an on-going effort to improve the overall fan experience we would like to ask for your participation in a survey. Please take a moment to share your thoughts with us through this survey link by 8 a.m. (CST) on Friday, April 13, 2012. All completed surveys received by the due date will be entered into a drawing to win one of ten autographed footballs. Your feedback is appreciated. Sincerely, Jayne Martin Customer Relations Manager The survey was all touchy feeling stuff like: Do you like the chop? The home of the Chiefs National Anthem? Warpaint? KC Wolf? Do you see the Chiefs as representing Midwestern Values? Do you see them as a Mini Van or a Mercedes? Blah Blah Blah.... NOWHERE was there a question like: "Do you think the Chiefs marketing and advertising efforts on game day are adequate? Too much? Not Enough? It seems like all they care about is mining season ticket holders for psychological and emotional cues to tailor their marketing campaigns. You know, sell more stuff, more propaganda, tell the fans what they most want to hear, whether its true or not. How bout winning a frickin' playoff game guys. Huh??? How about that??? They asked questions like "On a scale of one to ten, do you see the Chiefs as Tough? Intimidating? Admired? Legendary? HELL NO....you have to WIN to EARN THAT REP. Chiefs marketing acts like we've won five or six Lombardi trophies, when the truth is, they haven't pissed a drop since 1969. That's 43 years you marketing weasles...43 YEARS!!!!! Damn, just win a playoff game. Just a playoff game. Just one.
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