Home and Auto Don't Jerk And Drive campaign pulled

Eleazar · 12-12-2014, 07:21 AM

Don't Jerk And Drive Campaign Pulled

SIOUX FALLS, SD - A new ad campaign aimed at keeping drivers safe on South Dakota roads, received a bigger negative response than expected. It was so strong that state leaders decided to pull it.

We're talking about an ad that the Department of Public Safety began airing a little over a week ago. The ad campaign is titled "don't jerk and drive."

It was to remind drivers not to overcorrect by jerking the wheel if they started drifting off the road. But now the state says the ad is inappropriate.

Here is a statement from Trevor Jones, Secretary, S.D. Dept. Of Public Safety:

"I decided to pull the ad. This is an important safety message and I don't want this innuendo to distract from our goal to save lives on the road."

© 2014 KELOLAND TV. All Rights Reserved.

http://www.keloland.com/newsdetail.c...led/?id=173151

12-12-2014, 07:21 AM	Topic Starter
Eleazar Beyond the Rapids Join Date: May 2003 Location: Langley, VA Casino cash: $-370000	Don't Jerk And Drive campaign pulled Don't Jerk And Drive Campaign Pulled SIOUX FALLS, SD - A new ad campaign aimed at keeping drivers safe on South Dakota roads, received a bigger negative response than expected. It was so strong that state leaders decided to pull it. We're talking about an ad that the Department of Public Safety began airing a little over a week ago. The ad campaign is titled "don't jerk and drive." It was to remind drivers not to overcorrect by jerking the wheel if they started drifting off the road. But now the state says the ad is inappropriate. Here is a statement from Trevor Jones, Secretary, S.D. Dept. Of Public Safety: "I decided to pull the ad. This is an important safety message and I don't want this innuendo to distract from our goal to save lives on the road." © 2014 KELOLAND TV. All Rights Reserved. http://www.keloland.com/newsdetail.c...led/?id=173151
Posts: 80,659