[KChiefs1]

Clay Travis to Kevin Keitzman:

Craig M. writes:

I heard a Kansas City talk show host mention that Florida has a broadcast deal with the Sunshine Network for something like $100 mil/yr to show Florida games on Sunday mornings, "Breakfast With the Gators." He compared this to the LHN and said there was no way Florida would give that deal up for an SEC network. Since this is a rebroadcast agreement, I don't see how it would affect a SEC network. Couldn't both exist?

Assuming you heard this correctly the Kansas City radio show host is an idiot. Florida has a $10 million a year deal with the Sunshine Network. But that's not a tremendous obstacle to the coming SEC Newtork in partnership with ESPN.
What will happen with all of these local multimedia rights deals is that as each expires it will be rolled up into the existing SEC Network platform.
I've got a column on the SEC Network financials that is going to blow y'all's minds. It's coming later this week. But in the meantime be careful who you're listening to talk about expansion. Most people aren't doing a good job making sense. OKTC has owned expansion thus far. One of the reasons is because the people we talk to trust us to understand all the complexities of expansion. Let's be honest, the vast majority of sports reporters have trouble writing game stories in under*an hour even when provided with every quote and stat from a game that just happened in front of them. You think these same*people are*going to be able to get a grip on conference*realignment when politics, legalities, academics, athletics, and more are all*in play at the same time? And the*proper analysis*requires considering all of these factors while playing them forward and adjusting yoru analysis*on an hourly basis as the situation changes?

Good luck to ya. (Uttered just like Willie in Swamp People).