I think the SEC has done a remarkable job of branding itself. If you want to play big time college football, you go to the SEC. Its a huge recruiting advantage to all of the teams. Even the teams who have been doormats in the conference have improved significantly during the SEC's surge to dominance over the last several years. Even teams like Kentucky and Mississippi State have had a lot of recent success.
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Today is not a good day to be a pussy.
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