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Originally Posted by ArrowheadHawk
If the longhorn network is such a big deal. Why isn't Florida's 100 million dollar deal with sun sports to broadcast their football games a big deal?
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There is a difference between Florida having an agreement with an individual sports channel, where the Longhorn network is a television station owned by a university. It's an interesting discussion but I'm not sure the two situations are completely comparable. Sun Sports broadcasts a variety of college and pro sports. The Longhorn Network exists solely to serve and advance UT's position. I'm not sure that will be a dealbreaker in this thing, but it's not quite the same. Especially in terms of branding.