KC is a KU town during college basketball season. It wins the "t-shirt" fan battle because it is the program that has had the most success.
There are more MU football fans in KC than KU football fans.
There are more "t-shirt" Mizzou football fans than "t-shirt" KU football fans, but because KU basketball is an elite program, it has more casual fans than Missouri football.
A school that has fewer than 40k fans show up for its homecoming game shouldn't be saying s*it about owning a market that is a mere 40 minutes away.
Missouri owns the KC market during the season conferences care about.
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---- Sinatra
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