[alnorth]

As far as KU is concerned, they should be fine with it. Their football revenue from the conference just about doubles with the promise of more someday if they ever elevate their program.

The reason why basketball isn't as important to the conference is because the way its set up now (ignoring the tournament) each school basically keeps almost all the money they bring in. Almost every Jayhawk game is a national tv game with the network writing a check to Kansas. Because of their elite program, Kansas makes a freaking ton of money despite getting slightly below-BCS-average football payout.