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The media is just running with this. All the "may be" xrap is just naked speculation.
Even in the absence of any developments a media org needs to publish a quantity of material in proportion to the level of interest in that story. So the speculate, most of the writers knowing little even compared to the fans following the situation.
Then you have people like Kietzman and others whose perception is that basketball is relevant at all. Other than a month in March, it's nowhere in the same universe of importance.
That is just the lay of the land. America has a huge appetite for the NFL and similarly less for the NBA.
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