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I think this rule exists to be consistent with the sideline catch rules. Second, it also discourages teams from kicking to the sidelines. The league wants to ENCOURAGE kick returns because they are exciting plays.
That's why we have K balls to reduce the length of kickoffs and have moved the kickoff point to the 30. Heck, if kickers start putting it into the end zone from the 30, they'll move it back to the 25.
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