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Originally Posted by philfree
Right. But then I wonder how come NFLE didn't grow into something? I don't believe they can manufacture a market outside of the USA except for a few games so to me it looks like the NFL is creating a new time slot where the broadcasters will pay to show those games so they can sell advertising.
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That is definitely part of this, but they don't have to have teams in Europe to profit. They just need the interest to be there and for it to grow. The more people in Europe and elsewhere that watch the games, the more money the league can make from selling broadcasting rights. Then there's always merchandising. Maybe someday there will be interest at high enough levels that the NFL expands into foreign countries, but for now, they just need the growth.