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If I was a CEO in a situation where the company has grown a lot, I'd just dollar-cost-average sales every month to diversify. That way people won't read anything into it, and I'd lower my risk.
When I was young and working at a big company, we got a company match on our savings. However, it was all in company stock and we weren't allowed to sell it while we were employed there. That was a nice way for the company to prop up their stock price. I didn't mind it on the upside, but when the company started struggling, the stock tanked and I had no choice but to watch it plummet and then sell low when I got laid off.
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Active fan of the greatest team in NFL history.
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