Quote:
For the first time, less than half of 16 to 24-year-olds are now watching traditional TV - live and catch-up programming on a television set at home - each week.
Just 48% of young adults tuned in during an average week last year, compared with 76% just five years before (2018), according to Ofcom's annual Media Nations report.
They watched traditional TV for an average of 33 minutes each day, down 16% year-on-year.
It will come as no surprise to many that the age group spent three times as long each day (1hr 33min) watching video-sharing platforms such as TikTok and YouTube.
Children between the ages of four and 15 are also switching off, with only 55% watching traditional TV each week last year, compared to 81% in 2018.
But there has also been a decline in middle-aged viewers (45 to 54), dropping from 89% to 84% since 2023, and a 5% drop in viewers aged between 65 and 75.
|
https://www.bbc.com/news/articles/crgm9z1dpkpo
This is another reason why the NFL is getting involved with Netflix right now. Young people aren't even watching television anymore.