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The NBA's biggest problem, same with MLB, is there's too ****ing much of it
If the games don't matter to the players they definitely aren't going to matter to fans when there's a ton of other shit to watch
There's obviously more factors like lack of marketable stars, chucking up a million 3s, lack of player continuity, and who tf watches TNT like ever?, but the the biggest factor is trying to draw out something people barely care about to start with over 9 months or however long the NBA season is
People used to rock Hardaway Magic jerseys and now people are surprised there's still a team in Orlando
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