Finally someone in the national eye says what I have been saying for years. There is alot of reasons why NBA viewership is down, as articulated by others in this thread but IMHO the biggest reason is because the regular season doesn't matter and people will find something to watch that does.
When the playoffs start I bet you see viewership increase significantly but if it doesn't then they got larger issues.
Shorten the season and start the season on Christmas. The best regular season in recent NBA history was the strike shorten season several years ago. Make the regular season great again!
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