Quote:
Originally Posted by Buehler445
Interesting.
Financials don't look terrifying. Any idea why they ate shit so bad? I mean everything did, but almost 60% is a lot. Was it just their Q42023 sales decline?
Looks like a pretty good play to me.
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Dropped another 12% today.
Quote:
But around noon, management made an appearance at Barclays' 17th Annual Global Consumer Staples Conference. During the chat, management said something that sparked fear in investors: In the current quarter, sales to PepsiCo (NASDAQ: PEP) are down $100 million to $120 million compared to last year.
Investors took action, and that's why Celsius stock was down a painful 12% as of 3:15 p.m. ET.
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Sounds like inventory was just stuffed and the brand is still doing really well. Expanding internationally is probably the next big step.