Quote:
Originally Posted by DaFace
More broadly, I doubt it'll have a huge impact on Boeing's bottom line in the short-term. They have annual revenues of around $80 billion, so Starliner makes up a relatively tiny piece of the pie. There's no question that their brand has taken a huge hit, though.
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When you have revenues of $80 billion, you don't get cancer on Jan 1 and die Dec 31 of the same year. When you have $80 billion in annual revenues you are so big that if you are cancerous and terminal, it just might take 8-10 years for death to come.
Boeing's problem is they have gotten so big and stodgy they confuse the symbols of good performance with actual good performance. They think they did well because a line on a financial statement looks pretty good. The executives pat themselves on the ass because they saved a buck here. The fact they couldn't produce a functional space craft....well thats just a blip they'll figure out in the next quarter.