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Eh, I think he's just attempting to make a brand for himself. Can make a lot of money off the field by being quirky and different because people notice and talk about it. Dennis Rodman paved the way for it in the 90s. No one was giving endorsements and media hype to a defensive rebound specialist who can't shoot when he was in Detroit until the dude started dying his hair crazy colors, piercing everything and wearing wedding dresses. He suddenly became a celebrity and banging chicks like Carmen Electra because of that.
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