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It's backfired massively. Only reason you do this is for the casual fan and media attention. They sure got it. The angle has the most dislikes EVER for a WWE video, well over 300k at this point, the #1 hashtag on Twitter at one point was #WeWantCody, and most of the media coverage is about the backlash, not Rock vs Roman.
Now, if this was some 5d chess move to divert the controversy away from McMahon then nice try, but as soon as the next domino drops there it'll be right back to being one of the main story in the media.
I don't think they could've botched the post Rumble fallout much worse even if they were actively trying to.
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