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MLB regular season... largely pointless with 162 games.
NFL... no idea how they do it given so many awful, pointless games and the true fans just waiting it out for when the games matter between the 2-4 contenders each year.
NHL... the most watchable regular season, IMO, but games don't really get going until Feb or March... far too many back to back games, thus teams going through the motions.
NBA... does the regular season matter much? Something like 20 teams make the playoffs/play-in now?
Without really knowing anything about it, seems like a way to gain some attention while football is in peak season... anything to make shit more interesting for both fans and players while hopefully having the better teams meet more often seems like a good thing.
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