08-03-2022, 12:02 PM
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#10124
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Join Date: Aug 2004
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Canzano: There is a singular threat to Pac-12 now -- the Big Ten
Pac-12 AD calls Big 12 threat "laughable."
Spoiler!
The Pac-12 Conference athletic directors are anxiously waiting to see what happens in the next 24 hours. The conference’s 30-day, exclusive negotiating period with ESPN and Fox is set to expire Aug. 4.
The ADs I spoke with said they haven’t seen any potential revenue numbers yet.
Former Fox Sports Networks president Bob Thompson recently told me he’d be shocked if a deal got done with ESPN in the early negotiating window. That dovetails with the remarks from Pac-12 Commissioner George Kliavkoff last Friday, who pumped the brakes on the timeline. I left media day thinking it might be early September before we get resolution.
There’s some customary back-channeling going on right now. Consultants are involved. It’s in the conference’s best interest to go slow, allow the Big Ten to set the market, and give some other bidders a chance to weigh in.
Thompson said: “I think the conference will be wise and want to see who is on the outside looking in when the Big Ten option ends. There’s going to be some folks who expressed an interest in collegiate football who aren’t going to get it in the Big Ten deal.”
In the meantime, the athletic directors of the Pac-12’s remaining 10 universities are still communicating regularly and tell me they’re upbeat.
Said one AD, “The dialogue, candor, and environment have been positive. Everyone is moving in the same direction.”
Are there still threats out there?
Sure.
Said the AD: “It’s a singular threat — the Big Ten and the Big Ten only. That’s it. The Big 12 threat is laughable.”
Would the Big Ten decide to further expand and add Oregon and Washington? Or maybe chase Stanford? I’m going to dive deeper into the calculus of that in the coming days. But the prevailing thought is that none of those universities generate enough potential media rights value by themselves to make doing so a no-brainer.
In fact, I floated that Oregon-Washington-Stanford question to a current Big Ten Conference athletic director, who waved it off.
“I think Stanford might be interesting to our conference presidents just because of the academic piece,” he said, “but unless Notre Dame is coming in too, I don’t think further expansion happens in this cycle.”
The Pac-12 mostly laughed off the Big 12 threat last Friday at media day. It makes sense that those two entities are at odds. There’s only so much money in the college football ecosystem. The SEC ate first, now the Big Ten is feasting. The ACC is waiting for 2036, while Pac-12 and Big 12 are left to fight over what’s left.
There have been reports about the Big 12 trying to poach Utah, Colorado, Arizona and ASU. Nobody at those universities seems much interested at this point. The financial advantage just doesn’t appear to be there. But the noise annoyed the Pac-12 anyway.
Pac-12 Commissioner George Kliavkoff holds a degree in journalism from Boston University. He told me on Friday that he is frustrated with the Big 12’s tactics.
“It’s incredibly destructive, but that’s why they do it,” he said. “When I was in journalism school we were taught you had to source things from two reliable sources and you can’t run with it until. Now, we’ve got folks in the national media reporting stuff that is on burner Twitter accounts. It’s unfortunate. It’s the world we live in. I don’t have thin skin. I’m OK with this stuff, but it does destabilize people.”
Kliavkoff said that several Pac-12 universities have shared communications they’ve received from the Big 12 and other conferences.
“If they hear something or if someone from a different conference is approaching them, they forward those messages,” he said. “Those are fun to read. I’ve read every single one that has been sent to our conference over the last three weeks. It’s amazing how brazen those other conferences are.”
Sent from my iPhone using Tapatalk
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