[Coach]

Originally Posted by BWillie

The remaining Pac 12 teams do not want to join the Big 12. There probably is not a noticeable revenue difference either way in the watered down Big 12 or the "new" Pac 12 so what difference does it make to them. ESPN needs late programming too.

Pac-12's numbers also are a product with one of the largest media markets and populated places in the world (Los Angeles) being invested in the league. When USC and UCLA do leave, how much do they lose numbers when those folks become more and more inclined to watch the Big Ten instead moving forward? That is the big question.

This spreadsheet kind of explains the numbers. Again, these are projections/assumptions, but notice the years 2023 to 2025 for the Big 12 and Pac 12 numbers. Pac 12 takes a huge hit in 2024.

Sadly, I oversimplified the math by just using % loss/gain per team w/o factoring in the difference between 10 team PAC10 & a 16 team B1G in 2024. I've corrected the data at the original spreadsheet link:
-B1G doesn't overtake SEC
-PAC still $15-20M behindhttps://t.co/B6jenz2djk pic.twitter.com/0lUvdFXN0l

— Jeffrey Fuller (@jjfuller72) July 13, 2022

Link to the spreadsheet above is below:
https://docs.google.com/spreadsheets...fTE/edit#gid=0

These numbers are not lost on school administrators and athletic directors. They stand to lose a lot of cash from 2023 to 2024 in the Pac 12. And if UO and UW demanding larger part of the pot, I'm sure that will not sit well with some of other schools.