[Shag]

Originally Posted by Rain Man

Yikes.

https://www.cnbc.com/2022/01/20/pelo...and-wanes.html

I never understood the Peloton thing. It was a ludicrously expensive product that didn't seem to do more than cheaper competitors.

It's a significantly better product experience than others on the market, and offers fitness classes across a wide variety of genres. The bike/treadmill are definitely overpriced, but you're buying a more integrated experience, along with a community - that has value for a lot of people. Over 2 million customers, with an extremely high retention rate.

I think they got burned by a few things, primarily overly aggressive growth during the pandemic, along with the pandemic forcing more companies to start offering remote content. The overreaction to the Xmas commercial, an incident with the treadmill, and a Sex and the City episodes all drove the price down, too.

Will be interesting to see if they can recover.