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The Big 12 screwed up in 2016 when they had the opportunity to go to 16 teams. They elected to stay at 10 for currently more money per team. Eventually they could have made more in a 16 teams conference with a new TV contract. They could not see far enough into the future.
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Our society is run by insane people for insane objectives. I think we're being run by maniacs for maniacal ends and I think I'm liable to be put away as insane for expressing that. That's what's insane about it.
John Lennon
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