[alnorth]

All that said, the Fertitta brothers look like geniuses now. They had a lot of experience with the dark days before TUF, and amongst all the highs and huge PPV successes, they probably also remember bad years and that the revenue can and will take a dip.

So they built up new stars, prettied up the product with Reebok, got USADA testing, made it look like a new huge sport on the rise, sold it, and got the **** out. It is clear now that WME massively overvalued the UFC, and are now experiencing the drop that the UFC always seems to go through every few years.

Wouldn't it be hilarious if a few years from now the UFC has a couple more tough years, Conor is gone, no new stars, etc and WME sells the UFC back to the Fertittas for a fraction of what they paid? Then they could go back to work building it up again for the next buyer.