Quote:
Originally Posted by C3HIEF3S
It's easier to make money off of breast cancer with the entire pink gimmick to get people to think that they are rallying behind some cause than something like pancreatic, liver, or ovarian cancers. It should just be cancer awareness month, but breast cancer is the easiest one to profit off of. Biggest marketing scam in sports.
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...and increasing their female fan base...Im pretty sure the NFL knew their male audience was saturated and needed to attract the other gender.