[Quesadilla Joe]

Von Miller's Old Spice ads put him on Mean Joe Greene path to commerical stardom

When it comes to corporate endorsements, quarterbacks pretty much rule the roost in the NFL.

Think Peyton Manning for, well, everybody; Russell Wilson for Nike; Aaron Rodgers for State Farm; and Tom Brady for Under Armour.

But there's a non-QB pitchman capturing endorsement bucks on Madison Avenue, too. He's the guy who terrifies opposing signal callers: pass-rushing linebacker Von Miller of the Broncos.

Miller has scored an endorsement deal with Procter & Gamble's Old Spice men's brand.

P&G is one of the the biggest and most influential sponsors of the NFL. It's about as blue-chip as you can get.

With the exception of Richard Sherman of Seahawks, not many NFL defensive stars land big-money endorsement deals.

Could Miller become the new Mean Joe Greene, who starred in an all-time classic TV spot for Coke?


Here's a sneak preview of Miller's new Old Spice spots, which came out of a creative collaboration between Old Spice and ad agency Wieden & Kennedy of Portland, Ore.

In "Be Harder," we see No. 58 humorously pushing himself to the limit.

In "The Road," Miller takes the road less traveled.

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