[alnorth]

Jeremy Botter is reporting that a 100% sale of the UFC is imminent. Zuffa opened sealed bids from 3 different groups today, all three bids are above $4B.

He also says that all 3 groups bidding for the UFC want to keep Dana White. His 9% share will be sold, but the groups each plan to give him a new deal along with shares in the new company to stay on in some role (not sure if he'll be president).

edit: the highest bid is $4.2B, from William Morris Endeavor Agency in California, and from some huge Chinese company. They decided to partner up and bid together rather than submit competing bids.

So, if all of this is true, then the only real change is that the Fertittas are cashing out, and there will be a new owner above Dana White.