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It would probably be fairer to blow up the Conferences completely, and restructure into 8 geographic divisions of 4 teams each, with the top however-many, regardless of division, going to the playoffs.
Northwest: Seattle, Oakland, Denver, KC
Southwest: San Francisco, San Diego, Phoenix, Dallas (or LA, if the Rams move)
South: Houston, New Orleans, Tennessee, St. Louis (or Dallas)
North: Minnesota, Chicago, Green Bay, Detroit
Central: Indianapolis, Cleveland, Cincinnati, Pittsburgh
Southeast: Miami, Tampa, Jacksonville, Atlanta
East: Carolina, Washington, Baltimore, New York Giants
Northeast: New York Jets, New England, Buffalo, Philadelphia
But, there's all of the history and rivalries to think of. Just like our states have their formations to blame for why Delaware and California have the same number of Senators, and why Texas takes days to cross when you can walk across Maryland in less than an hour if you're at the right spot, the rather piecemeal method of how the NFL was constructed is intrinsic to its organization now. Plus, while this way keeps together two of the NFL's three most intense rivalries (Chiefs-Raiders and Bears-Packers), there are a lot of others that sell a lot of tickets; I can't imagine the Falcons ownership would be too drop-dead crazy to have to explain to its fans why three home games a year against the Dolphins, Jaguars, and Bucs are thrilling showdowns worthy of a ticket price.
So it's not perfectly optimized, but we've got what we've got.
That said, a few extra Wild Card games wouldn't hurt.
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