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ATLANTA, Ga., (August 5, 2014) – The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, announced today its annual list of top-selling institutions and manufacturers. These rankings represent royalties reported July 1, 2013 through June 30, 2014 on all collegiate merchandise sold on behalf of company-represented institutions.
The retail marketplace for college-licensed merchandise in 2013 was estimated at $4.59 billion. Royalties generated from the sale of officially licensed collegiate products go back to the Universities to support student scholarships, and enhance various initiatives on campus and in the community.
“We are proud to work side-by-side with our partner institutions to connect the more than 190 million passionate college fans to the brands they love through licensed merchandise,” said Cory Moss, Senior VP and Managing Director of CLC. “We will continue to develop new products and marketing programs to enhance the brands of our partner institutions as we work together to grow the collegiate licensed segment of the marketplace in conjunction with collegiate licensees and retailers.”
Notes of interest:
* This marked the ninth consecutive year The University of Texas at Austin ranked No. 1 in the
fiscal year-end rankings.
* Florida State University stormed its way into the top-10 on the heels of its BCS victory and a
strong national championship licensing program, moving from No. 21 to No. 8.
* The University of Connecticut moved from No. 53 to No. 47 due in part to the success of its
basketball national championship licensing program.
* NIKE USA is the No. 1 collegiate apparel licensee for the second consecutive year. Excluding the
2009-10 and 2010-11 fiscal years, NIKE USA Inc. has been the top apparel licensee since 1999.
* EA Sports has maintained its No. 1 status among non-apparel licensees.
* Top local licensee Southern Collegiate Apparel, produces officially licensed product for The
University of Alabama and Auburn University.
* Top apparel categories for 2013-14 included performance apparel and clothing accessories.
* Top non-apparel categories included games, health/beauty, paper products and school supplies.
Top-75 Universities
1. Texas 26. Arizona State 51. Pittsburgh
2. Alabama 27. Arizona 52. East Carolina
3. Michigan 28. Washington 53. Rutgers
4. Notre Dame 29. Virginia Tech 54. Montana
5. Georgia 30. Duke 55. Boston College
6. Florida 31. Oregon State 56. Vanderbilt
7. LSU 32. Illinois 57. UCF
8. Florida State 33. Syracuse 58. Fresno State
9. Texas A&M 34. UCLA 59. Northwestern
10. North Carolina 35. Mississippi 60. Georgetown
11. Auburn 36. Minnesota 61. Wyoming
12. Oklahoma 37. Purdue 62. New Mexico
13. Nebraska 38. Stanford 63. Louisiana-Lafayette
14. Arkansas 39. Washington State 64. U.S. Military Academy
15. Wisconsin 40. Utah 65. Texas State
16. Tennessee 41. California 66. Nevada
17. South Carolina 42. Boise State 67. South Florida
18. Penn State 43. Maryland 68. Marshall
19. Missouri 44. Virginia 69. Wake Forest
20. West Virginia 45. TCU 70. James Madison
21. Kansas 46. Cincinnati 71. Montana State
22. Clemson 47. Connecticut 72. Delaware
23. Oklahoma State 48. BYU 73. Gonzaga
24. Louisville 49. Colorado 74. Boston University
25. Texas Tech 50. Georgia Tech 75. Villanova
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