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Favorite sport doesnt equal total popularity. i like the NFL and MLB, i like the NFL more but i spend time and money on baseball too. I can and do like both. It's not an either/or proposition. As I posted before when the question is asked "do you follow....", college football and basketball are essentially tied.
Beside the point anyway. All the folks who love it are in one quadrant of the country. Doesn't make it meaningless at all, but it does prove it's limited reach.
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