NFL getting rid of "Pink October".
 

http://www.msn.com/en-us/sports/nfl/...id=mailsignout

The NFL informed teams last week in a league-wide conference call that "Pink October" - a three-week window in October in which the league dressed up its fields, sidelines, and players in pink to raise awareness and funds for breast cancer - will not continue in 2017.

Instead, teams will be able to choose their own cancer cause to support next season, reports Jenny Vrentas of the MMQB.com.

"It's a balancing act," says Anna Isaacson, the NFL's VP of social responsibility, when asked if this is the start of a trend "We have seen a lot of success in having focused, strategic campaigns. Focusing on one cause, fundraising for it, bringing it to life, choosing a message, spreading word among our fans. We are committed to that. But we are also committed to making sure the voice of our clubs are heard and making sure the voice of our players is heard."

The initiative will still be called "A Crucial Catch," as teams will be asked to choose detectable cancer such as prostate or colorectal. They'll also be allowed to switch causes from one year to the next, as well as support more than one cause per season.

"Pink October" has been held since 2009, and one of the most well-known stories is Leah Still, the young daughter of Houston Texans defensive lineman Devon Still, who was diagnosed with Stage 4 neuroblastoma in 2015.

Leah's cancer is in remission, and her father replied to a letter of support from Roger Goodell, asking him to expand the league's "Pink October" platform to raise awareness for other forms of cancer.

"It lets me know that he’s listening," said Still, who is now on injured reserve with the Texans. "For a long time, we have been supporting causes close to the heads of the NFL. To find out they are really following through with this, it makes me feel like the players are gaining more of a voice."

Cheerleaders should go top less for the cause

About time. 90% of the breast cancer awareness stuff is essentially a scam these days.

#fact , you would think with all the ****ing money they have raised they would have fixed it by now

So everyone realized this is a money-making scam so the league pulled the plug, or whomever was the paying the bill for this decided to stop.

There is literally nothing that can come from the NFL that I don't think has something everything to do with money.

More causes + more apparel = more $

About time

Oh no, how will we ever remember the threat that breast cancer poses without their relentless campaign????

Classic case of overreaching. Should have just done pink first week of October. A full month near the beginning of the season was too much and burned people out while highlighting the disproportionate focus on one cause.

Good! So tired of that crap.

Save the titties!


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NFL more concerned about awareness month (which, is a BS money grab anyway), and monitoring what the players put on their cleats than they are about their garbage product.

don't worry, I'm sure they've crunched numbers and realized they can somehow make more money by doing away with it and replacing it with something else.

or maybe they could pump some more money into all the feel good stories/segments they produce for the SNF/MNF/TNF games.

Good. None of that money went to cancer research anyways. Wearing pink doesn't do shit, it's an insult if anything. The NFL has real power to combat such an illness, they shouldn't be spreading "awareness" still. People are well-****ing-aware enough, but awareness doesn't help cure anything.