I never said you were, but you put up the PAC reasoning for bringing in Texas.

It sure sounds like you think I am.

Honestly, I really don't know who you are.

That's fine. I'm a KU fan and attended there. I'm originally from the midwest. Believe me, I understand. But, Texas is not the only ego in play here. OU is trying to remove the stranglehold Texas has in this conference, so they are taking their leverage and OSU to the PAC. Texas wants to rule its fiefdom, but now has to choose between splitting the Red River Rivalry (just after they lost the A&M one), or swallow some pride while making more money in the PAC. Texas is about power and money, but mostly money.

If chips start falling and Super Conferences start being created, then MU becomes more than just a "stray" team. Mizzou has markets that both the SEC and Big 10 would love to have. For the Big 10 that pretty much sews up everything in the state including the coveted St. Louis market. If the SEC manages to capture MU, then they steal away something that the Big 10 pretty much feels they can add at their convenience and catches the Big 10 with their pants down.

Super Conferences are going to happen.....it's just when and how. And quite frankly MU's situation isn't just slightly better than KU's...it's much better.

Says who? MU was snubbed by the Big 10 just last year. Suddenly they're the golden child?

I highlighted the only pertinent point of the discussion. "IF". IF all that happens, then yes, Missouri is in a good place. All I'm saying is that there has been no concrete message from either conference they want to expand. You assume the networks will say the St. Louis market is worth it. Fans throw around terms like "X metropolis" market like its some big bloc that will all automatically go where MU football goes.

When TV execs look at the numbers, they actually dissect it a bit more than that. They'll look at what percentage of St. Louis fans actually watch college football, what percentage of fans actually watch MU football (don't act like there's no Illini fans there). What percentage of fans watch SEC football anyway.

IF superconferences are the wave of the future, then yes, your situation is much brighter. But IF said conferences don't think it is advantageous to expand right now, they aren't going to expand just to expand.

And this, by the way, goes right into another of these myths about superconferences: "The good thing is that when we have four superconferences we're finally going to have a playoff system."

Yeah, right. The BCS, the organization that wants to preserve the bowls, is going to gather their teams together so they can get rid of the bowls. That's fan logic for you at its finest!

There are way more Mizzou fans in St. Louis than there are Illini fans.

Who knew?

I'm sure that there are. You guys are so blind sometimes you completely miss the point. Don't tell me "Mizzou can deliver the St. Louis market". That's obvious. Instead tell me what that actual TV share is. If its a significant number, then maybe Mizzou is a 17 million/year institution. Do you know what that actual number is and how much revenue that actually translates to for marketers?

No, I do not.

I think a gram of Meth goes for around 30 bucks in Mizoo

I don't either. But that's the point. When fans say "such and such market", they speak in hype, not real numbers. I agree that the MU portion in Missouri markets represents the largest potential market share that may be a "free agent". But, if that real projected revenue is not more than what each school in a particular conference currently takes in, these conferences will not expand just to expand.

The PAC is going aggressively forward because they can answer that question with a bold affirmation. In fact, they think so much of the Texas-OU market, they don't really care what two schools they add on to them.

Missouri has to show they are worth their take. If they can, Missouri may indeed have choices. If they can't, they may be the most valuable "stray" on the market.

This is my point. Who cares about TVs in St. Louis? The point is, what does MU bring to the national TV audience? That's the question.

I guess by reading all of the post you missed the point I was trying to make. The Big 10 is confident...almost cocky about it, that they can have MU anytime they wish.